Throughout the Reporting area, there will be another type of report called a "flow" (Behavior Flow, Users Flow, etc.). These flows allow you to see how people are moving ("flowing") through your site's pages based on different dimensions. Click on one of the flow groups to highlight traffic through that area, to explore traffic (see how people got to that page and where they went after), or to see more details about a particular group.
Easily access your favorite reports by adding them to your Shortcuts in the left menu bar. Add a report to your Shortcuts by clicking the Shortcut button (shown below) located at the top of the report screen (e.g., add the "Location" report by clicking the Shortcut button while you are on that report).
The Intelligence Events report tells you when a metric for a segment is different than expected. So, for example, if you had a sudden increase in Pageviews (the metric) coming from the Country / Territory Germany (the segment), you would see that percent change in this report. Intelligence Events will also tell you over what period that change occurred: Daily, Weekly, or Monthly.
These reports are useful in that they will let you know when something is different in your traffic. You can then use your other standard or custom reports to, perhaps, find the cause of the change - maybe a popular website linked to one of your pages, causing an increase in traffic.
The Real-Time report is similar to the other standard reports (showing location, traffic source, content, etc.), but it displays this data in real-time - you see who is on your site right now, what they are viewing, and how they got there. While entertaining, this report is also very helpful because it allows you to see how an individual user is moving through your site.
On your "Reporting" page of Google Analytics, you can find different types of reports in the menu bar on the left side of your screen. There are 3 major categories for standard reports:
Watch the following clips to learn more:
The following tabs will give you some tips and advice on some of the standard reports you will find in Google Analytics.
You can view data from different time periods using the box in the upper right corner of your Reporting page. Choose a custom date range or a standard date range (today, yesterday, last week, last month, etc.).
To compare different time periods in your reports, click the box next to "Compare to" and choose the desired date range.
Once you specify a date range, all of the standard reports will show data from that time period; you do not have to re-edit the date range when you switch to a new report page.
Email a report to interested parties by clicking the Email button located at the top of the report page.
You will have options to add email addresses, choose the file format in which the report will be sent out, and determine how often you would like that report to be sent (once, weekly, monthly, etc.). The example below would send out the "Landing Pages" report.
You can also choose to export a report by choosing the Export button at the top of the report and choosing a file format.