Many individual and disciplinary considerations go into determining what the appropriate publishing venue looks like for any one person.
Publishing your work in authoritative and prestigious journals is usually especially important for graduate students and early to mid-career faculty to ensure:
If you seek to publish multimedia work or "non-traditional" work (e.g. video essays, data, work employing different technologies, digital tools and methods, or projects that develop over a long or multi-phased period, etc.), you'll need to ensure that you submit to publishers that are able to support and render these materials.