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All of these databases can be searched together as one. No matter which one you "come in on," once in, look for "Choose Databases" at the top to see the full list of databases; click on the ones that pertain to your topic before starting your query.
Offers abstracts and indexing as well as full-text content from publications worldwide pertaining to Communication, Linguistics, Rhetoric and Discourse, Speech-Language Pathology, Media Studies and other fields relevant to the discipline. Includes Communication Abstracts and Communication and Mass Media Complete.
General, multidisciplinary periodical database, covering all scholarly disciplines, with many general and popular magazines, and news sources. Includes bibliographic citations with indexing and abstracts for more than 16,000 periodicals.
Provides citations and full text content for scholarly business journals back as far as 1886 and full text journal articles in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. The database full text content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more
Brooke offers a unique glimpse inside the women's magazine industry. She explores how the move to digital publishing and participatory journalism is creating an evolution in journalism, and how the industry is adapting to this change.
Call Number: Annenberg, Lippincott, and Van Pelt: HF5813.U6 T85 1997
Publication Date: 1997
Analysis of 20th C. practices with a historical perspective, Breaking Up America traces the shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing.
Call Number: Annenberg Library - Reference. P90 .T874 1999 (also at LIBRA)
Publication Date: 1999
This text focuses on the boundaries among and in the various media industries: newspapers, books, magazines, radio, recording, advertising, PR TV, film and electronic, showing the mass media as an interrelated arena of issues, causes, and effects.
Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry. These data speak to the shifting ways in which Americans seek out news and information, how news organizations get their revenue, and the resources available to American journalists as they seek to inform the public about important events of the day.
State of the News Media is a project of the Pew Research Center. Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world through public opinion polling, demographic research, content analysis and other data-driven social science research.
This work shows academics how to communicate their ideas effectively to a wider audience. With humor and personal anecdotes, she provides practical information on coming up with ideas as well as necessary business tips
Contacts for Research Assistance
Director, Annenberg School for Communication Library
Assistant Director for Liaison Services
Librarian for Bibliography and Classical Studies
215-8989-5999 stuhrreb @ pobox.upenn.edu
A full-text online service that provides access to sources of national and international news, business, health and general information. News sources include newspapers, magazines, media transcripts, wire services, pictures and web sites. In addition, Dow Jones Factiva provides access to several financial databases.