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Rhetoric in the Flesh by Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants' perceptions of the human body. By investigating the role that discourses, displays, and human bodies play in the training and socialization of medical students, T. Kenny Fountain contributes to our theoretical and practical understanding of the social factors that make rhetoric possible and material in technical domains. Thus, the book also explains how these displays, discourses, and practices lead to the trained perspective necessary for expertise. This trained vision is constructed over time through what Fountain terms embodied rhetorical action, an intertwining of body-object-environment that undergirds all scientific, medical, and technical work. This book will be valuable for graduate and advanced undergraduate courses in technical and professional communication (technical communication theory and practice, visual or multimodal communication, medical technical communication) and rhetorical studies, including visual rhetoric, rhetoric of science, medical rhetoric, material rhetoric and embodiment, and ethnographic approaches to rhetoric.
Publication Date: 2014-07-11
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How to Read a Citation
Book citations generally show a publisher and a city of publication. Book chapters will include the title of the chapter as well as the name of the book.
Article citations have a journal/periodical title in addition to the article title. They will usually also show a volume and issue number, and may show a day and month.
Using Citations to Find Articles
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To find the full-text of an article, enter the journal name into the PennText article finder. A pop-up box will give you options to access the article online, in print, or the option to request through interlibrary loan.
Using Citations to Find Books
If your citation is a book, use Franklin, the Library catalog. Franklin will help you find the library in which the book is located, and the call number.
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Richard James- Nursing Liaison Librarian