The Business of Dentistry

As it absorbs data, gains agency, and intermediates between humans and reality, AI (Artificial Intelligence) will help us to address enormous crises, from climate change to geopolitical conflicts to income inequality. It might well solve some of the greatest mysteries of our universe and elevate the human spirit to unimaginable heights. But it will also pose challenges on a scale and of an intensity that we have never seen--usurping our power of independent judgment and action, testing our relationship with the divine, and perhaps even spurring a new phase in human evolution.   The last book of elder statesman Henry Kissinger, written with technologists Craig Mundie and Eric Schmidt, Genesis charts a course between blind faith and unjustified fear as it outlines an effective strategy for navigating the age of AI.

"Brigid Schulte is a vital voice on the future of work, and her carefully researched book lights the way to fewer hours, less stress, and more meaning." ―Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the podcast WorkLife From the New York Times bestselling author of Overwhelmed, a deeply reported exploration of why American work isn't working and how our lives can be made more meaningful Following Overwhelmed, Brigid Schulte's groundbreaking examination of time management and stress, the prizewinning journalist now turns her attention to the greatest culprit in America's quality-of-life crisis: the way our economy and culture conceive of work. Americans across all demographics, industries, and socioeconomic levels report exhaustion, burnout, and the wish for more meaningful lives. This full-system failure in our structure of work affects everything from gender inequality to domestic stability, and it even shortens our lifespans. Drawing on years of research, Schulte traces the arc of our discontent from a time before the 1980s, when work was compatible with well-being and allowed a single earner to support a family, until today, with millions of people working multiple hourly jobs or in white-collar positions where no hours are ever off duty. She casts a wide net in search of solutions, exploring the movement to institute a four-day workweek, introducing Japan's Housewives Brigade--which demands legal protection for family time--and embedding with CEOs who are making the business case for humane conditions. And she demonstrates the power of a collective and creative demand for change, showing that work can be organized in an infinite number of ways that are good for humans and for business. Fiercely argued and vividly told, rich with stories and informed by deep investigation, Over Work lays out a clear vision for ending our punishing grind and reclaiming leisure, joy, and meaning.

We can bury the girlboss, but what comes next? The former executive editor of Teen Vogue tells the story of her personal workplace reckoning and argues for collective responsibility to reimagine work as we know it. "One of the smartest voices we have on gender, power, capitalist exploitation, and the entrenched inequities of the workplace."-Rebecca Traister, author of Good and Mad "As I sat in the front row that day, I was 80 percent faking it with a 100-percent-real Gucci bag." Samhita Mukhopadhyay had finally made it- she had her dream job, dream clothes-dream life. But time and time again, she found herself sacrificing time with family and friends, paying too much for lattes, and limping home after working twelve hours a day. Success didn't come without costs, right? Or so she kept telling herself. And Mukhopadhyay wasn't alone- Far too many of us are taught that we need to work ourselves to the bone to live a good life. That we just need to climb up the corporate ladder, to "lean in" and "hustle," to enact change. But as Mukhopadhyay shows, these definitions of success are myths-and they are seductive ones. Mukhopadhyay traces the origins of these myths, taking us from the sixties to the present. She forms a critical overview of workplace feminism, looking at stories from her own professional career, analysis from activists and experts, and of course, experiences of workers at different levels. As more individuals continue to question whether their professional ambitions can lead to happiness and fulfillment in the first place, Mukhopadhyay asks, What would it mean to have a liberated workplace? Mukhopadhyay emerges with a vision for a workplace culture that pays fairly, recognizes our values, and gives people access to the resources they need. A call to action to redefine and reimagine work as we know it, The Myth of Making It is a field guide and manifesto for all of us who are tired, searching for justice, and longing to be liberated from the oppressive grip of hustle culture.

A real-world, one-of-a-kind resource for anyone who has ever been underestimated, overlooked, or misunderstood at the negotiating table. There's no shortage of negotiation books that advise you to "get to yes," urge you to "never split the difference," and push you to "ask for more." But these one-size-fits-all negotiation techniques disregard the reality of our complex, multifaceted, multicultural world, where snap judgements are made based on perceived differences. When bias lies behind every negotiation, the only constant is you. Learn to leverage who you are--and gain the upperhand. Negotiating While Black is the indispensable guide that lawyer and mediator Damali Peterman wishes had existed earlier, as she navigated workplaces as the only Black woman, advocated for her children attending predominantly white schools, and mediated countless other bias-ridden settings. Drawing on these experiences together with decades of wisdom as a trained negotiator in high-stakes situations, Peterman has developed successful strategies notably absent from other top negotiation books--tactics that work for all people, no matter your identity. From the Foundational Five skills to the Negotiation Superpowers, these tried-and-true techniques will lift you to the next level of winning. Whether negotiating in the boardroom or in everyday life, Peterman shows how everything is potentially up for discussion--even when stakes (and emotions) are high. You can't control bias, but by being yourself, you actually have a better shot at getting what you want. Because when you arrive prepared and proud of who you are, you'll reap the rewards.

In our deeply divided, binary world, honest discussion is stressful for all sides. International thought leader Africa Brooke says there is another way: the Third Perspective.  In this manifesto, Africa teaches us how to return to critical thinking and reduce societal divides by opening our minds and being more self-questioning in difficult discussions. This book will help you figure out what you truly believe--as opposed to parroting or having knee-jerk reactions in conversation. You'll learn to share your views, hear theirs, make a point you feel must be made, and try to find common ground without self-censorship or self-sabotage. This personal guide helps readers move away from rigid thinking, allowing them to enter any potentially difficult discussion about politics, work, personal responsibility, race, sex, gender, religion -- whatever the subject -- while maintaining integrity, authenticity, and openness, and successfully expressing opinions while listening to contrary points of view.  Africa has built a successful business coaching an exclusive roster of high-profile clients seeking to handle themselves in the public eye. The tools offered in The Third Perspective have been honed over years of that experience: hers is a proven system that works. She offers readers a new path for communication, and because communication is everything, critical to building trust and fruitful relationships, a life transforming experience.   Africa Brooke's framework has three pillars--Awareness, Responsibility, and Expression--that ask: what is stopping you from speaking your mind, what do you stand for, what are you willing to risk?

A must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor, and cohost of the Pivot podcast Scott Galloway. Today's workers have more opportunities and mobility than any generation before. They also face unprecedented challenges, including inflation, labor and housing shortages, and climate volatility. Even the notion of retirement is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed is no longer enough. It's time for a new playbook. In The Algebra of Wealth, Scott Galloway lays bare the rules of financial success in today's economy. In his characteristic unvarnished, no-BS style, he explains what you need to know in order to better your chances for economic security no matter what. You'll learn: How to find and follow your talent, not your passion, when making career decisions How to ride and optimize big economic waves (hard truth: market dynamics always trump individual achievement) What small steps you can take that pay big returns later, including diversification and tax planning How stoicism can help you minimize spending and develop better financial habits Brimming with wise, game-changing advice from one of the world's most popular business school professors, The Algebra of Wealth offers a powerful framework for making the most of what opportunities come your way.

Peabody and Emmy Award-winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class. We've all heard of Amway, Mary Kay, Tupperware, and LuLaRoe, but few know the nefarious way they, and countless other multilevel marketing (MLM) companies, prey on desperate Americans struggling to make ends meet. When factories close, stalwart industries shutter, and blue-collar opportunities evaporate, MLMs are there, ready to pounce on the crumbling American Dream. MLMs thrive in rural areas and on military bases, targeting women with promises of being their own boss and millions of dollars in easy income--even at the risk of their entire life savings. But the vast majority--99.7%--of those who join an MLM make no money or lose money, and wind up stuck with inventory they can't sell to recoup their losses. Selling the Dream "is an urgent and riveting exposé" (Publishers Weekly, starred review) that reveals how these companies--often owned by political and corporate elites, such as the DeVos and the Van Andel families--have made a windfall in profit off of the desperation of the American working class.

From the author of The Power of Habit, a fascinating exploration of what makes conversations work--and how we can all learn to be supercommunicators at work and in life "A winning combination of stories, studies, and guidance that might well transform the worst communicators you know into some of the best."--Adam Grant, author of Think Again and Hidden Potential ONE OF NPR'S BEST BOOKS OF THE YEAR * FINALIST FOR THE SABEW BEST IN BUSINESS BOOK AWARD Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an accomplished surgeon as he tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation. Communication is a superpower and the best communicators understand that whenever we speak, we're actually participating in one of three conversations: practical (What's this really about?), emotional (How do we feel?), and social (Who are we?). If you don't know what kind of conversation you're having, you're unlikely to connect.  Supercommunicators know the importance of recognizing--and then matching--each kind of conversation, and how to hear the complex emotions, subtle negotiations, and deeply held beliefs that color so much of what we say and how we listen. Our experiences, our values, our emotional lives--and how we see ourselves, and others--shape every discussion, from who will pick up the kids to how we want to be treated at work. In this book, you will learn why some people are able to make themselves heard, and to hear others, so clearly. With his storytelling that takes us from the writers' room of The Big Bang Theory to the couches of leading marriage counselors, Duhigg shows readers how to recognize these three conversations--and teaches us the tips and skills we need to navigate them more successfully. In the end, he delivers a simple but powerful lesson: With the right tools, we can connect with anyone.

The secret to productivity isn't discipline. It's joy. We think that productivity is all about hard work. That the road to success is lined with endless frustration and toil. But what if there's another way? Dr Ali Abdaal - the world's most-followed productivity expert - has uncovered an easier and happier path to success. Drawing on decades of psychological research, he has found that the secret to productivity and success isn't grind - it's feeling good. If you can make your work feel good, then productivity takes care of itself. In this revolutionary book, Ali reveals how the science of feel-good productivity can transform your life. He introduces the three hidden 'energisers' that underpin enjoyable productivity, the three 'blockers' we must overcome to beat procrastination, and the three 'sustainers' that prevent burnout and help us achieve lasting fulfillment. He recounts the inspiring stories of founders, Olympians, and Nobel-winning scientists who embody the principles of Feel-Good Productivity. And he introduces the simple, actionable changes that you can use to achieve more and live better, starting today. Armed with Ali's insights, you won't just accomplish more. You'll feel happier and more fulfilled along the way.

The #1 New York Times bestselling author of Think Again illuminates how we can elevate ourselves and others to unexpected heights. We live in a world that's obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn't knock, there are ways to build a door. Hidden Potential offers a new framework for raising aspirations and exceeding expectations. Adam Grant weaves together groundbreaking evidence, surprising insights, and vivid storytelling that takes us from the classroom to the boardroom, the playground to the Olympics, and underground to outer space. He shows that progress depends less on how hard you work than how well you learn. Growth is not about the genius you possess--it's about the character you develop. Grant explores how to build the character skills and motivational structures to realize our own potential, and how to design systems that create opportunities for those who have been underrated and overlooked. Many writers have chronicled the habits of superstars who accomplish great things. This book reveals how anyone can rise to achieve greater things. The true measure of your potential is not the height of the peak you've reached, but how far you've climbed to get there.

A practical, heartfelt guide to the art of truly knowing another person in order to foster deeper connections at home, at work, and throughout our lives--from the author of The Road to Character and The Second Mountain "More than a guide to better conversations, it's a blueprint for a more connected and humane way of living. It's a must-read for anyone looking to deepen their relationships and broaden their perspectives."--Bill Gates, GatesNotes (Summer Reading Pick) As David Brooks observes, "There is one skill that lies at the heart of any healthy person, family, school, community organization, or society: the ability to see someone else deeply and make them feel seen--to accurately know another person, to let them feel valued, heard, and understood." And yet we humans don't do this well. All around us are people who feel invisible, unseen, misunderstood. In How to Know a Person, Brooks sets out to help us do better, posing questions that are essential for all of us: If you want to know a person, what kind of attention should you cast on them? What kind of conversations should you have? What parts of a person's story should you pay attention to? Driven by his trademark sense of curiosity and his determination to grow as a person, Brooks draws from the fields of psychology and neuroscience and from the worlds of theater, philosophy, history, and education to present a welcoming, hopeful, integrated approach to human connection. How to Know a Person helps readers become more understanding and considerate toward others, and to find the joy that comes from being seen. Along the way it offers a possible remedy for a society that is riven by fragmentation, hostility, and misperception. The act of seeing another person, Brooks argues, is profoundly creative: How can we look somebody in the eye and see something large in them, and in turn, see something larger in ourselves? How to Know a Person is for anyone searching for connection, and yearning to be understood.

An urgent warning of the unprecedented risks that AI and other fast-developing technologies pose to global order, and how we might contain them while we have the chance--from a co-founder of the pioneering artificial intelligence company DeepMind and current CEO of Microsoft AI "A fascinating, well-written, and important book."--Yuval Noah Harari "Essential reading."--Daniel Kahneman "My favorite book on AI."--Bill Gates, GatesNotes A Best Book of the Year: CNN, Economist, Bloomberg, Politico Playbook, Financial Times, The Guardian, CEO Magazine, Semafor * Winner of the Inc. Non-Obvious Book Award * Finalist for the Porchlight Business Book Award and the Financial Times and Schroders Business Book of the Year Award We are approaching a critical threshold in the history of our species. Everything is about to change.    Soon you will live surrounded by AIs. They will organize your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy.    None of us are prepared.   As co-founder of the pioneering AI company DeepMind, part of Google, Mustafa Suleyman has been at the center of this revolution. The coming decade, he argues, will be defined by this wave of powerful, fast-proliferating new technologies.    In The Coming Wave, Suleyman shows how these forces will create immense prosperity but also threaten the nation-state, the foundation of global order. As our fragile governments sleepwalk into disaster, we face an existential dilemma: unprecedented harms on one side, the threat of overbearing surveillance on the other.    How do we ensure the flourishing of humankind? How do we maintain control? How do we navigate the narrow path to a successful future?   This groundbreaking book from the ultimate AI insider establishes "the containment problem"--the task of maintaining control over powerful technologies--as the essential challenge of our age.

From the legendary music producer, a master at helping people connect with the wellsprings of their creativity, comes a beautifully crafted book many years in the making that offers that same deep wisdom to all of us. "I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be." --Rick Rubin Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, as he has thought deeply about where creativity comes from and where it doesn't, he has learned that being an artist isn't about your specific output, it's about your relationship to the world. Creativity has a place in everyone's life, and everyone can make that place larger. In fact, there are few more important responsibilities. The Creative Act is a beautiful and generous course of study that illuminates the path of the artist as a road we all can follow. It distills the wisdom gleaned from a lifetime's work into a luminous reading experience that puts the power to create moments--and lifetimes--of exhilaration and transcendence within closer reach for all of us.

From psychotherapist Katherine Morgan Schafler, an invitation to every "recovering perfectionist" to challenge the way they look at perfectionism, and the way they look at themselves. We've been looking at perfectionism all wrong. As psychotherapist and former on-site therapist at Google Katherine Morgan Schafler argues in The Perfectionist's Guide to Losing Control, you don't have to stop being a perfectionist to be healthy. For women who are sick of being given the generic advice to "find balance," a new approach has arrived. Which of the five types of perfectionist are you? Classic, intense, Parisian, messy, or procrastinator? As you identify your unique perfectionist profile, you'll learn how to manage each form of perfectionism to work for you, not against you. Beyond managing it, you'll learn how to embrace and even enjoy your perfectionism. Yes, enjoy! Full of stories and brimming with humor, empathy, and depth, this book is a love letter to the ambitious, high achieving, full-of-life clients who filled the author's private practice, and who changed her life. It's a clarion call for all women to dare to want more without feeling greedy or ungrateful. Ultimately, this book will show you how to make the single greatest trade you'll ever make in your life, which is to exchange superficial control for real power.

The must-read New York Times bestseller that's redefining hospitality and inspiring readers in every industry.  - Featured in FX's The Bear and Showtime's Billions - JP Morgan NextList Pick Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.   How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room--and memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more--not less; and the magic that can happen when a busser starts thinking like an owner.   Today, every business can choose to be a hospitality business--and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry's most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do--for ourselves, the people we work with, and the people we serve.

Updated for the first time in more than forty years, Dale Carnegie's timeless bestseller How to Win Friends and Influence People--a classic that has improved and transformed the personal and professional lives of millions. This new edition of the most influential self-help book of the last century has been updated under the care of Dale's daughter, Donna, introducing changes that keep the book fresh for today's readers, with priceless material restored from the original 1936 text. One of the best-known motivational guides in history, Dale Carnegie's groundbreaking publication has sold tens of millions of copies, been translated into almost every known written language, and has helped countless people succeed. Carnegie's rock-solid, experience-tested advice has remained relevant for generations because he addresses timeless questions about the art of getting along with people. How to Win Friends and Influence People teaches you: -How to communicate effectively -How to make people like you -How to increase your ability to get things done -How to get others to see your side -How to become a more effective leader -How to successfully navigate almost any social situation -And so much more! How to Win Friends and Influence People is a historic bestseller for one simple reason: Its crucial life lessons, conveyed through engaging storytelling, have shown readers how to become who they wish to be. With the newly updated version of this classic, that's as true now as ever.

The Great Recession threatened the well-being of tens of millions of Americans, dramatically weakened the working class, hollowed out the middle class, and strengthened the position of the very wealthy. Against this backdrop, the hit reality show Shark Tank premiered in 2009. Featuring ambitious entrepreneurs chasing support from celebrity investors, the show offered a version of the American Dream that still seemed possible to many, where a bright idea and a well-honed pitch could lift a bootstrap business to new heights of success. More than a decade later, Shark Tank still airs regularly on multiple networks, and its formula has sparked imitators everywhere, from elite universities to elementary school classrooms. In Entertaining Entrepreneurs, Daniel Horowitz shows how Shark Tank's version of entrepreneurship disguises and distorts the opportunities and traps of capitalism. Digging into today's cult of the entrepreneur, Horowitz charts its rise from the rubble of economic crisis and its spread as a mainstay of American culture, and he explores its flawed view of what it really takes to succeed in business. Horowitz offers more than a look at one television phenomenon. He is the perfect guide to the portrayal of entrepreneurship in business school courses, pitch competitions, popular how-to books, and scholarly works, as well as the views of real-world venture capitalists.

Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you--automatically. Best of all, spend guilt-free on the things you love. Personal finance expert Ramit Sethi has been called a "wealth wizard" by Forbes and the "new guru on the block" by Fortune. Now he's updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works.   I Will Teach You to Be Rich will show you: * How to crush your debt and student loans faster than you thought possible * How to set up no-fee, high-interest bank accounts that won't gouge you for every penny * How Ramit automates his finances so his money goes exactly where he wants it to--and how you can do it too * How to talk your way out of late fees (with word-for-word scripts) * How to save hundreds or even thousands per month (and still buy what you love) * A set-it-and-forget-it investment strategy that's dead simple and beats financial advisors at their own game * How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses--stress free * The exact words to use to negotiate a big raise at work   Plus, this 10th anniversary edition features over 80 new pages, including: * New tools * New insights on money and psychology * Amazing stories of how previous readers used the book to create their rich lives. Master your money--and then get on with your life.

Learn how to develop the influence, character, service and vision that it takes to be a leader in every aspect of your life. First released in 1993, John C. Maxwell's now-classic work revolutionized the way leaders are made. By examining the differences between leadership styles, Maxwell outlines principles for inspiring, motivating, and influencing others from any type of leadership position--including as a business executive, a church leader, a teacher, or even a parent. In this thoroughly revised and updated edition, Maxwell includes two new chapters to include the leadership insights and practices he has learned in the decades since the first edition so that you'll receive everything you need to take a significant step in your leadership journey. In Developing the Leader Within You 2.0, you will successfully learn and understand: Influence - using the 5 Levels of Leadership as a roadmap to influence others Character - embracing good ethics, practicing self-leadership, and valuing people Service - asking eight questions to develop into a leader who serves others daily Vision - including eight components when painting a vision for your people so they can experience it These foundational principles provides both new readers and longtime fans with the necessary wisdom to help any leader and organization succeed in fostering integrity, self-discipline, and effecting positive change. Developing the Leader Within You 2.0 will help you transform the way you think about leadership.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they'll never learn - until now. Rob Jolles delivers down-to-earth solutions for anyone looking to enhance the most basic need of all; to be believed. He leverages his over 30 years of experience to equip readers with empowering and practical tools for achieving business and social success. Jolles argues that credibility is as much about attitude as it is about aptitude. So-called "soft skills" like pitch, pace, and tone of voice, are actually some of the most crucial factors in determining how people perceive us. As he puts it, "it's not the words, it's the tune" that really makes us memorable and credible. This book is about finding the necessary magic to help others believe you. It requires an unshakable belief in yourself, so Jolles starts there. With that as a solid foundation, you can move on to the specific tactics and practices that will make you credible and convincing. But these can be tough to practice in the face of the inevitable setbacks we all face, so he also offers advice on maintaining courage and confidence when doubt naturally creeps in. And he concludes with a discussion of sustaining your newfound credibility for the long haul. There isn't a soul on earth who hasn't questioned themselves at some point. And most of us are just one or two brutal rejections away from questioning all that we are. Why People Don't Believe You helps readers cultivate a robust mental framework and a set of what Jolles calls "performance skills" to tackle these doubts. You are good enough -and after reading this stirring book, you'll be ready to make the world believe that as well.

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that's even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier--and not just financially--than they ever imagined possible by following Crush It principles. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it's not about getting rich. It's a blueprint to living life on your own terms.

From Jocko Wilnick, the New York Times best selling author of Discipline Equals Freedom and Leadership Strategy and Tactics, an updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special forces unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors' new book, THE DICHOTOMY OF LEADERSHIP. Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost." In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons of self-discipline, mental toughness and self-defense learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields. Since it's release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the resilient mindset and total focus principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care.      Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

*NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER *Financial Times Best Business Books of 2016 *Inc.com's Best Sales and Marketing Book of 2016 The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind." His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes."

"With his trademark clarity, Covey emphasizes the importance of integrity and intrinsic rewards. Primary Greatness is an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service."--Daniel H. Pink, New York Times bestselling author of Drive: The Surprising Truth About What Motivates Us and When: The Scientific Secrets of Perfect Timing For fans of Principles, Grit, and The Power of Habit, Primary Greatness outlines the twelve levers of success--a set of principles for achieving a happy and fulfilling life. Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. We feel overwhelmed by burdens we carry. The idea of living a "great life" can seem like a distant dream. Stephen R. Covey--the late, legendary author of The 7 Habits of Highly Effective People--believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness--integrity, responsibility, and contribution--far outweighed the extrinsic rewards of secondary greatness: money, popularity, and the self-absorbed, pleasure-ridden life that some people consider "success." In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness. Featuring his trademarked wisdom that has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.

A bold, useful, uncomplicated guide to mastering the three keys of business success In this practical book, Dr. Howard Farran shows that running a business isn't all that complicated--if, you're focusing on the right three areas:  *People: maximizing the potential of employees, customers, and yourself. *Time: mastering the efficiency that helps a business turn the biggest profit possible. *Money: learning to love the numbers that function as the business's scorecard. With simplicity, good humor, and plenty of stories Dr. Farran reveals the actions that can lead anyone to bigger profits, happier people, and a more fulfilling life.

Proven retirement investing advice designed to meet the specific needs of physicians, attorneys, entrepreneurs, and other professionals In No One Loves Your Money Like You Do, financial guru Dr. James B. Jackson guides professionals through the challenge of retirement financial preparedness. Unlike the typical audience for retirement planning guides, these professionals have the luxury of a healthy income and a decent-sized nest egg, but they have large, illiquid assets (in the form of their practice) and complex partnership agreements to navigate. Jackson distills his decades of experience as a CFP (previous to which he was a practicing dentist) into practical, friendly advice for anyone who needs a hand in planning their retirement. Jim Jackson (Charleston, SC) is a Certified Financial Planner, who in the late 1980s founded Jackson Financial Co, Inc., a financial planning and registered investment advisory firm. As a partner in the newly formed JBJ Investment Partners, LLC, he continues to advise clients on investments and retirement planning, overseeing and managing assets for clients from coast to coast.

#1 NEW YORK TIMES BESTSELLER * "This book delivers completely new and refreshing ideas on how to create value in the world."--Mark Zuckerberg, CEO of Meta "Peter Thiel has built multiple breakthrough companies, and Zero to One shows how."--Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we're too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup--practical wisdom for managing the toughest problems business school doesn't cover, based on his popular ben's blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he's gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

Millions of copies sold. New York Times Bestseller. Named the #1 Most Influential Business Book of the Twentieth Century. "Every so often a book comes along that not only alters the lives of readers but leaves an imprint on the culture itself. The 7 Habits is one of those books." --Daniel Pink, New York Times bestselling author of When and Drive One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of presidents and CEOs, educators and parents--in short, millions of people of all ages and occupations across the world. This twenty-fifth anniversary edition of Stephen Covey's cherished classic commemorates his timeless wisdom, and encourages us to live a life of great and enduring purpose.

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek to change the world Oh, and make money too . . . Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For" list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing. In Delivering Happiness, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, Delivering Happiness shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own. #1 New York Timesand Wall Street Journal bestseller

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive-let alone grow-it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it-do it, sell it-do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration-pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump-kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds- Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers- In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners- Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven-tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses--and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs--in companies of all sizes--a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to: · Decipher the underlying structure of every difficult conversation  · Start a conversation without defensiveness  · Listen for the meaning of what is not said  · Stay balanced in the face of attacks and accusations · Move from emotion to productive problem solving

The definitive book on workplace accountability by the New York Times bestselling authors of How Did That Happen? Since it was originally published in 1994, The Oz Principle has sold nearly 600,000 copies and become the worldwide bible on accountability. Through its practical and invaluable advice, thousands of companies have learned just how vital personal and organizational accountability is for a company to achieve and maintain its best results. At the core of the authors' message is the idea that when people take personal ownership of their organization's goals and accept responsibility for their own performance, they become more invested and work at a higher level to ensure not only their own success, but everyone's. Now more than ever, The Oz Principle is vital to anyone charged with obtaining results. It is a must have, must read, and must apply classic business book.

The performance review. It is one of the most insidious, most damaging, and yet most ubiquitous of corporate activities. We all hate it. And yet nobody does anything about it. Until now... Straight-talking Sam Culbert, management guru and UCLA professor, minces no words as he puts managers on notice that -- with the performance review as their weapon of choice -- they have built a corporate culture based on intimidation and fear. Teaming up with Wall Street Journal Senior Editor Lawrence Rout, he shows us why performance reviews are bogus and how they undermine both creativity and productivity. And he puts a good deal of the blame squarely on human resources professionals, who perpetuate the very practice that they should be trying to eliminate. But Culbert does more than merely tear down. He also offers a substitute -- the performance preview -- that will actually accomplish the tasks that performance reviews were supposed to, but never will: holding people accountable for their actions and their results, and giving managers and their employees the kind of feedback they need for improving their skills and to give the company more of what it needs. With passion, humor, and a rare insight into what motivates all of us to do our best, Culbert offers all of us a chance to be better managers, better employees and, indeed, better people. Culbert has long said his goal is to make the world of work fit for human consumption. "Get Rid of the Performance Review!" shows us how to do just that.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: * The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients * The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping  * The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service  In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content. Forget the old concept of retirement and the rest of the deferred-life plan-there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint. This step-by-step guide to luxury lifestyle design teaches: * How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week * How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want * How blue-chip escape artists travel the world without quitting their jobs * How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist * How to trade a long-haul career for short work bursts and frequent "mini-retirements" The new expanded edition of Tim Ferriss' The 4-Hour Workweek includes: * More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point * Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal * How Lifestyle Design principles can be suited to unpredictable economic times * The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either

The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time--with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.   START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?   People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.    START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way--and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

From the bestselling author of The Bomber Mafia, learn what sets high achievers apart--from Bill Gates to the Beatles--in this seminal work from "a singular talent" (New York Times Book Review). In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).   Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.   Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

What would happen if a leadership expert were willing to distill everything he's learned in his 30+ years of experience into a handful of life-changing principles just for you? It would change your life. Internationally-recognized leadership expert and bestselling author John C. Maxwell wrote his million-seller The 21 Laws of Leadership over ten years ago. Now, this expanded and updated edition of one of the most trusted and referenced leadership books features revised content that is fundamental to any leader. Maxwell provides new learnings that makes his original bestseller bigger and better including: Sharpening and updating every Law of Leadership Seventeen new leadership stories Two new Laws of Leadership New evaluation tool revealing your leadership strengths and weaknesses New application exercises in every chapter that help you grow The 21 Irrefutable Laws of Leadership features insights learned from Maxwell's 30-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conflict. The result is a revealing study of leadership delivered as only a communicator like Maxwell can. Follow these laws of leadership and people will follow you.

Are some people born to achieve anything they want while others struggle What is the real reason for their success John C. Maxwell has the answer: The difference between average people and achieving people is their perception of and response to failure. Most people are never prepared to deal with failure. Bestselling author John C. Maxwell says that if you are like him, you feared it, misunderstood it, and ran away from it. However, he has learned to make failure his friend, and he can teach you to do the same. Maxwell takes a closer look at failure and reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone. In Failing Forward, Maxwell will show you: the key main reasons people fail, how to master fear instead of being mastered by it, and positive benefits can accompany negative experiences. Filled with action suggestions and real-life stores, Failing Forward is a strategic guide that will help you move beyond mistakes to fulfill your potential and achieve success. Discover how to confidently look the prospect of failure in the eye and move forward anyway. In life, the question is notifyou will have problems, but how you are going to deal with them Stop failing backward and start failing forward!

The most important characteristic that is needed to be successful in any leadership position - whether it's in business, church, or your community - is the ability to work with people. Relationships are at the heart of every positive human experience. John C.Maxwell, a master communicator and relational expert, makes learning about relationships accessible to everyone in Winning With People. Within this book, Maxwell has translated decades of experience into 25 People Principles that anyone can learn. In Winning With People, Maxwell divides these principles into sections based off different questions we must ask ourselves such as: Readiness: Are we prepared for relationships Connection: Are we willing to focus on others Trust: Can we build mutual trust Investment: Are we willing to invest in others Synergy: Can we create a win-win relationship Each section contains guiding People Principles. Some are intuitive, such as The Lens Principle: Who We Are Determines How We See Others. Others may go against your instincts, such as The Confrontation Principle: Caring for People Should Precede Confronting People. The most sophisticated leaders and salespeople will pick up on skills that will make them even better, and relational novices will learn skills that can transform them into relational dynamos.

Practical exercises and hands-on tools to bring to life the timeless advice found in the author's best-selling book, The Five Dysfunctions of a Team In the years following the publication of Patrick Lencioni's best seller, The Five Dysfunctions of a Team, fans have been clamoring for more information on how to implement the ideas outlined in the book. In Overcoming the Five Dysfunctions of a Team, Lencioni offers specific, practical guidance for overcoming the five dysfunctions, using tools, exercises, assessments, and real-world examples. He examines questions that all teams must ask themselves: Are we really a team? How are we currently performing? Are we prepared to invest the time and energy required to be a great team? Written concisely and to the point, this guide gives leaders, line managers, and consultants alike the tools they need to get their teams up and running quickly and effectively.

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.

Using examples from his work with Disney and as a senior-level hospital executive, Fred Lee challenges the assumptions that have defined customer service in healthcare. In this book, he focuses on the similarities between Disney and hospitals - both provide an "experience," not just a service. It shows how hospitals can emulate the strategies that earn Disney the trust and loyalty of their guests and employees. The book explains why standard service excellence initiatives in healthcare have not led to high patient satisfaction and loyalty, and it provides principles that will help hospitals gain the competitive advantage that comes from being seen as "the best" by their own employees, consumers, and community.

Internationally renowned leadership authority and bestselling author Stephen R. Covey presents a hands-on companion to his landmark book The 7 Habits of Highly Effective People, which has sold more than 10 million copies and has become a touchstone for individuals, families, and businesses around the world. Stephen Covey's The 7 Habits of Highly Effective People took the self-help market by storm in 1990 and has enjoyed phenomenal sales ever since. The integrated, principle-centered 7 Habits philosophy has helped readers find solutions to their personal and professional problems and achieve a life characterized by fairness, integrity, honesty, and dignity. Covey's tried and true step-by-step approach is explored even more fully in this workbook, which leads readers through the 7 Habits and shows them how to put these ideas into action everyday. With the same clarity and assurance that Covey's readers have come to know and love, the workbook helps readers further understand, appreciate, and internalize the power of the 7 Habits. These engaging, in-depth exercises allow readers--both devotees and newcomers--to get their hands dirty as they develop a philosophy for success, set personal goals, and improve their relationships. The overwhelming success of Stephen R. Covey's principle-centered philosophy is a testament to the millions who have benefited from his lessons, and now, with The 7 Habits of Highly Effective People Personal Workbook, they can further explore and understand this tried-and-true approach. This reference offers solutions to both personal and professional problems by promoting and teaching fairness, integrity, honesty, and dignity. An engaging companion to a bestselling classic, The 7 Habits of Highly Effective People Personal Workbook will help readers set goals, improve relationships, and create a path to life effectiveness.

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. "Some of the key concepts discerned in the study," comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people." Perhaps, but who can afford to ignore these findings?

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Ineffective people try to manage their time around priorities, says Steven R. Covey, whereas effective people lead their lives and manage their relationships according to principles-natural laws and governing values that are universally valid. Leadership is the ability to apply these principles to problems, resulting in quality, productivity, profitability and win-win relationships.