Skip to Main Content
Go to Penn Libraries homepage   Go to Guides homepage

Media Industry

This guide shows the best resources available when researching media & entertainment.

Television

Broadcasting and Cable Top 25 Station Groups, ranked yearly according to the percentage of US TV homes that they reach. In the Search for articles within this publication box, enter "top 25 station groups".

International Television Almanac/International Television and Video Almanac. Directory of television and video products and industry statistics, including Nielsen ratings (for top rated shows with their rating/market share numbers). Available at Annenberg Library Reference at call number HE8698 .I55 from 1956-2014.

Encyclopedia of Television, 2nd edition, from the Museum of Broadcast Communications. Available at Annenberg Library Reference at call number PN1992.18 .E5 2004. 1st edition available online at the Museum of Broadcast Communications listing of Publications.

Television Bureau of Advertising - Facts & Figures page of statistics related to TV advertising, audience metrics, market profiles, and more.

Study of Media & Health: Television/Video - From the Kaiser Family Foundation, a series of reports on how media consumption affects the health and health education of Americans.

Trade organizations can be a great place to retrieve industry-specific statistics and data. Try:

Assistant Director, Lippincott Library

Profile Photo
Mia Wells
Contact:
kirstien@wharton.upenn.edu
Lippincott Library
3420 Walnut Street
2nd floor (room 256)
Philadelphia, PA 19104
215-898-5553
Website
Subjects: Business, Marketing

Chat

Penn Libraries Home Search the Catalog
(215) 898-7555