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MKTG 211/711 Consumer Behavior (Riis)

Industry sources

Ward's Automotive Yearbook (held in print at Lippincott Reference Desk).

Automotive Industry research guide.

Auto Alliance.

Databases

Assistant Director, Lippincott Library

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Mia Wells
Contact:
kirstien@wharton.upenn.edu
Lippincott Library
3420 Walnut Street
2nd floor (room 256)
Philadelphia, PA 19104
215-898-5553
Website
Subjects: Business, Marketing

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