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MKTG 265 - Advertising & Promotion (Fall 2016): Market Statistics

This guide will help students in Professor Greenwald's MKTG 265 course to find resources for market sizing, distribution, market research, consumer demographics and behavior, and advertising rates and case studies.

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Market Statistics

Market Share Reporter

Search this e-book by keyword. You'll find charts of market share data, typically reprinted data from trade journal articles.