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Formerly known as Standard Rate & Data Service. Advertising rates by media. Choose your type of advertising source from Categories & Markets on the main page (ie Magazines: Consumer Magazines, Broadcast: TV & Cable, etc) then perform a search for your specific publication or station of interest to see available ad rates and circulation or demographic data.
Create reports showing ad expenditures by companies, brands, and products - via various mediums (magazines, cable, newspapers, outdoor, and more).
Charts, graphs, articles and short reports on on online advertising and spending. Click on Advertising under Topics to expand the menu and see the sub-categories available (e.g. Advertising Spending & Revenues).
Ad spending data by media type. Click on Search in top menu, then Search Full Tree -> Categories and Topics -> Go. Scroll down to Economic and Consumer Topics section and expand Business Dynamics, then expand Advertising and Media Access, then expand Total Adspend. Select your Adspend data item of interest, then click Next button. Select Geographies of interest, then click Search button. Select desired item from results list to view and download the adspend data.
Use the Data tab to find their AdSpend database, including international adspend by medium.
Advertising Growth Trends
Ad spending ratios, what-if scenarios, management by objective data, and more. Latest edition held at call number HF5813.U6 A384 in the Lippincott Library Reference Stacks.
Advertising Ratios and Budgets
Find ad budgets, ad-to-sales ratios, growth trends, and more. Arranged by company name or by industry class (SIC code). Latest edition held at call number HF5801 .A344 at the Lippincott Library Reference Desk; previous editions held at the same call number in the Lippincott Library stacks.
Advertisements and Case Studies
AdForum Creative Network allows you to search for creative content and information for thousands of ad campaigns worldwide.
Case studies highlighting the effectiveness of ad campaigns, also including creative content and background information on the strategy employed.
Database of historical advertisements (video, print, interactive, and more). Available on-site in the Annenberg School for Communication Library - ask at the Reference Desk to be logged in.
Duke University Libraries' Digital Collections
A source for a variety of collections of images and videos pertaining to a wide range of subjects. Featuring:
- Ad*Access: "An image database of over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955."
- AdViews: "Thousands of television commercials created or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s - 1980s."
- The Emergence of Advertising in America: "A database of over 9,000 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States."
Website with information and media clips for Public Service Announcements (PSAs).