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MKTG 265 - Advertising & Promotion (Fall 2016): Industries

This guide will help students in Professor Greenwald's MKTG 265 course to find resources for market sizing, distribution, market research, consumer demographics and behavior, and advertising rates and case studies.

Industry Research

Business Research Librarian

Mia Wells's picture
Mia Wells
Contact:
kirstien@wharton.upenn.edu
Lippincott Library
3420 Walnut Street
2nd floor (room 256)
Philadelphia, PA 19104
215-898-5553
Website