Google Analytics is a tool that can be customized to work with your website, blog, or other web presence in order to provide you with data that will help you to evaluate and improve your site's effectiveness and visibility. This webinar gives you an introduction to Google Analytics, particularly, the types of data Google Analytics provides, general setup information, the types of standard reports, and some ways to use the data to manage and boost your viewership and thus maximize your web presence.
Standard Reporting Overview: 14:10
Reading Reports; Dimensions and Metrics: 21:10
Getting Started with Analytics (setup help)
Google Analytics Help Center
You can download the Common Metrics sheet mentioned in this video on the Metrics and Dimensions page of this guide.
Google Analytics is a tool that can be customized to work with your website, blog, or other web presence and that can provide you with the data which will help you to evaluate and improve your site’s effectiveness and visibility. At this workshop, you will learn what types of data Google Analytics provides, how to set it up and customize it for your site and data needs, and how you can use this data to manage and boost your viewership. You will leave the workshop with the information necessary to set Google Analytics up on your own site, whether it is a multi-page institutional or departmental site, or your professional webpages or blogs; you will also learn tips for maximizing your web presence. We plan to include time for Q&A and conversations specific to social media outreach. Presented by Knowledge@Wharton staff Lew Goettner and Sanjay Modi in addition to Sarah Wipperman from Penn Libraries.