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MGMT 237 Management of Technology Course Guide: Company Analysis

Resources for MGMT 237 (Management of Technology) students to assist with their research papers

Background, Strategy & Planning

Combine the directions below for searching for a specific company with copy-and-pasting the following search strategy to find articles that discuss a company's strategy:

"corporate profiles" OR "company profiles" OR "business planning" OR "corporate planning" OR strateg* OR organizational OR culture OR competition OR "competitive advantage"

If your firm(s) of interest were greatly influenced by founding or otherwise well-known executives (e.g. Bill Gates, Sergey Brin) you will also want to look for that person as a subject term to find profiles that will give you insight into the company culture and strategic vision. 

Directories, Profiles & Competitors