This guide provides links to resources and search strategies that will be helpful as you develop your projects. Use the tabs to find information about various aspects of your projects:
Focal Firm Analysis - look for information about a firm's history/background, strategic direction, approach to human capital and financials.
Industry Analysis - find market research and industry-specific data to place your firm in context.
Country Information - country-specific data, covering economic and political climates, as well as resources for finding articles about global strategy and positioning.
Organizing and Documenting Your Work - tools and tips for keeping track of your research and citing sources properly.