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MGMT 701 Strategy & Competitive Advantage

Resources for MGMT 701 projects.


This guide provides links to resources and search strategies that will be helpful as you develop your projects. Use the tabs to find information about various aspects of your projects:

  • Firm Analysis - look for information about a firm's history/background and strategic direction. See also the Articles & News tab to find additional sources for historical information. 
  • Industry Analysis - find market research and industry-specific data to place your firm in context. The Articles & News resources will also be helpful for researching industries.
  • Organizing and Documenting Your Work - tools and tips for keeping track of your research and citing sources properly.


Since you will be doing historical research, the materials that you need may not be digitally available. If you encounter an article that is not available electronically, please email the citation information to our document delivery service, The service is staffed 10-5 Monday-Friday.

Business Research Librarian

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Marcella Barnhart
Lippincott Library
Van Pelt/Dietrich Library Center
3420 Walnut Street
2nd floor, room 256
Philadelphia, PA 19104