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MKTG 265 - Advertising & Promotion (Fall 2016): Overview

This guide will help students in Professor Greenwald's MKTG 265 course to find resources for market sizing, distribution, market research, consumer demographics and behavior, and advertising rates and case studies.

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About this Guide

This guide will help you nail down market statistics and research for your product or service, who your customers are and what are their thoughts and opinions, and decide where and how much to spend on advertising for your business.

Lippincott Library @ Wharton


Business Research Librarian

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Mia Wells
Lippincott Library
3420 Walnut Street
2nd floor (room 256)
Philadelphia, PA 19104
Subjects: Business, Marketing