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PBG Healthcare Consulting Research Guide: Qualitative Research Design

Focuses on materials for PBG consulting projects


Many of you are interested in conducting interviews, creating surveys, or otherwise conducting other types of qualitative research for your projects. This page gives you some links to different references (mostly books) on these subjects.

If you would like to locate additional resources in addition to the ones below, here are some Subject Headings that you can search for in Franklin:

  • Social sciences Methodology
  • Social sciences -- Research -- Methodology
  • Social sciences Statistical methods
  • Interviewing
  • Interviewing -- Handbooks, manuals, etc.


Here is a list of books available in the library or online that provide some guidance on designing interview questions:

General Guides to Qualitative Research

Business FAQ

Lippincott Library @ Wharton


InterLibrary Loan (ILL) & Document Delivery

If you are unable to find a book or article that you need through the Penn Libraries, you can use one of our InterLibrary Loan systems to search beyond the holdings in Franklin and try and locate it at another library: Click here for access to BorrowDirect+, EZBorrow, and InterLibrary Loan.