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Business Research Strategies: Overview

Highlights key resources from the Business Research Strategies workshop

Do I need a special credential to access library resources?

The only credential you need is your PennKey ID and password. There are some resources that will require you to create a personal profile after logging in using your PennKey.



Welcome to the Business Research Strategies guide. This brief introduction will familiarize you with the most frequently used resources available through the Lippincott Library. Lippincott is the library of the Wharton School, with a primary focus on business information. While you may not be spending much time at the physical library, the vast majority of our resources are available electronically from anywhere, including news sources like the Wall Street Journal, academic journals like Journal of Marketing, extensive financial data, market research and more.

Beginning Your Research

Begin your Research on the Lippincott Library homepage:

  • Frequently used resources are listed at the top of the page under Business Databases.
  • Enter keywords in the Business FAQ search box to find resources that cover a particular topic (company profiles, company financials, etc.)
  • Use the Research Guides to explore resources for different industries and geographic areas.
  • Use the FindIt box to search for specific resources.
  • Find books in our Franklin catalog.

Appropriate Use

Library databases are licensed for academic use. They are commercial products that the library receives at educational rates.

Use them in support of your academic and coursework, but please do not use them for your work or business. 

Please see Restrictions on the Use of Penn Only Resources for more details. 

See also How may I use the library's resources for classes or projects that involve working with an external client?

Business Research Librarian

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Marcella Barnhart
Lippincott Library
Van Pelt/Dietrich Library Center
3420 Walnut Street
2nd floor, room 256
Philadelphia, PA 19104
Penn Libraries Home Franklin Home
(215) 898-7555