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This guide is for students in the MUSE Consulting group who need to find research for their client presentations. You'll find links to market research databases, databases to search for articles published in the business press, and links for other relevant guides and FAQs (like finding private company information or industry information for digital tech firms). It's also important that you carefully read through our guidelines for using library resources when working with an external client!
Search for articles from scholarly and trade publications. Enter consumer behavior in the top search box and set the drop-down menu to SU Subject Terms. Enter other keywords of interest in the remaining box(es), e.g. banking or finance. You can narrow your search results using the terms in the lefthand menu.
Database collecting articles from scholarly journals in the psychology field -- including consumer psychology and buying behavior. Search for terms likeconsumer behavior or consumer attitudes in the Descriptors field on the search page.
Within the SRDS resource you can utilize the Claritas 360 tool. This is a market segmentation tool that will allow you build reports based on user demographics data that spans from quick facts and snapshots to lifestyle choices, shopping behaviors, and more. You can use existing templates or build your own custom demographic reports. This tool can aid in determining who customers are in a certain market and what their habits are.
Market research reports with a US focus. Comprehensive overviews of market data, including information on consumer demographics and behavior. Our academic subscription includes reports from Kalorama, Packaged Facts, SBI and Icon Group.
Note: Wharton username and password required to use WRDS.
· comScore. Consumer behavior for Internet users in the US. Yearly statistics on Demographics, Sessions, and Transactions available from 2002- present.
· DMEF Academic Data. (NOTE: archived data) Buying history for 100,000 + customers of major catalog and non-profit businesses, from the Direct Marketing Educational Foundation.
· CENTRIS. (NOTE: archived data) National database that continuously collects household information on the choice and use of voice, video, data and electronic products and services. CENTRIS tracks over 75 communications, entertainment