Skip to main content

Advertising and Marketing Industries: Overview

This is a guide to the best resources available at Penn when performing research on advertising & marketing.

Business FAQ


About this Guide

Use this guide to locate resources helpful with researching the advertising/marketing space. Use the tabs above to navigate between industry information resources, ad spending data, aggregate advertising statistics, and more.

Lippincott Library @ Wharton


Business Research Librarian

Mia Wells's picture
Mia Wells
Lippincott Library
3420 Walnut Street
2nd floor (room 243.1)
Philadelphia, PA 19104