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Advertising and Marketing Industries: Overview

This is a guide to the best resources available at Penn when performing research on advertising & marketing.

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About this Guide

Use this guide to locate resources helpful with researching the advertising/marketing space. Use the tabs above to navigate between industry information resources, ad spending data, aggregate advertising statistics, and more.

Lippincott Library @ Wharton


Business Research Librarian

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Mia Wells
Lippincott Library
3420 Walnut Street
2nd floor (room 256)
Philadelphia, PA 19104
Subjects: Business, Marketing
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(215) 898-7555