Skip to Main Content

Advertising and Marketing Industries: Ad Spending

This is a guide to the best resources available at Penn when performing research on advertising & marketing.

Business FAQ

Ad Spending

AdSpender
Create reports showing ad expenditures by companies, brands, and products - via various mediums (magazines, cable, newspapers, outdoor, and more).
eMarketer
Charts, graphs, articles and short reports on on online advertising and spending. Click on Advertising under Topics to expand the menu and see the sub-categories available (e.g. Advertising Spending & Revenues).
Passport GMID
Ad spending data by media type. Click on Search in top menu, then Search Full Tree -> Categories and Topics -> Go. Scroll down to Economic and Consumer Topics section and expand Business Dynamics, then expand Advertising and Media Access, then expand Total Adspend. Select your Adspend data item of interest, then click Next button. Select Geographies of interest, then click Search button. Select desired item from results list to view and download the adspend data.
Warc.com
Use the Data tab to find their AdSpend database, including international adspend by medium.

Advertising Growth Trends
Ad spending ratios, what-if scenarios, management by objective data, and more. Latest edition held at call number HF5813.U6 A384 in the Lippincott Library Reference Stacks.
Advertising Ratios and Budgets
Find ad budgets, ad-to-sales ratios, growth trends, and more. Arranged by company name or by industry class (SIC code). Latest edition held at call number HF5801 .A344 at the Lippincott Library Reference Desk; previous editions held at the same call number in the Lippincott Library stacks.