Formerly known as Standard Rate & Data Service. Advertising rates by media. Choose your type of advertising source from Categories & Markets on the main page (ie Magazines: Consumer Magazines, Broadcast: TV & Cable, etc) then perform a search for your specific publication or station of interest to see available ad rates and circulation or demographic data.
Data, articles and analysis from Advertising Age (AdAge), the leading trade publication of the advertising industry.
Advertising Red Books
Formerly known as the Standard Directory of Advertising Agencies. Covering advertisers and agencies, in the US and abroad. Available in print at call number HF5805 .S72, at the Lippincott Library Reference Desk.