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Advertising and Marketing Industries: Industry Information

This is a guide to the best resources available at Penn when performing research on advertising & marketing.

Business FAQ

Industry Information

Business Source Complete
Industry profiles from MarketLine (formerly Datamonitor), sometimes including company SWOT analyses, key ratios, competitor information, and more. search for your industry by keyword, i.e. advertising or marketing. Select Industry Profiles as your Source Type in the lefthand menu next to your Results list.
eMarketer
Market research charts, articles, and interviews - including those on marketing & advertising trends. Scroll over Topics at the top of the page to select Advertising & Marketing, then continue to narrow by sub-heading using the left menu.
IBISWorld
Research and reports many US industries, including niche products and services. Under US Industry Surveys, look for the heading Professional, Scientific and Technical Services. You'll find separate reports on Advertising Agencies, Public Relations Firms, Media Buying Agencies, Market Research, and many more. After choosing an industry, you'll be able to see related reports for industries Up & Down Stream, Similar Industries, and iExpert reports which are quick "snapshots".
Standard & Poors Net Advantage
Find industry surveys and key industrial performance data, as well as comparative company analyses and ratios. Click on the Industries tab, then choose Publishing & Advertising. For information on advertising in other parts of the world, select a region of interest from under Global Industry Surveys and look for Advertising.
Warc.com
This resource collects thousands of case studies re: advertising campaigns. Read through successful campaigns and how and why they worked.