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Advertising and Marketing Industries: Advertisements

This is a guide to the best resources available at Penn when performing research on advertising & marketing.

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Advertisements

AdForum
AdForum Creative Network allows you to search for creative content and information for thousands of ad campaigns worldwide.
Warc.com
Case studies highlighting the effectiveness of ad campaigns, also including creative content and background information on the strategy employed.

AdCritic
Database of historical advertisements (video, print, interactive, and more). Available on-site in the Annenberg School for Communication Library - ask at the Reference Desk to be logged in.
Duke University Libraries' Digital Collections
A source for a variety of collections of images and videos pertaining to a wide range of subjects. Featuring:

- Ad*Access: "An image database of over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955."

- AdViews: "Thousands of television commercials created or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s - 1980s."

- The Emergence of Advertising in America: "A database of over 9,000 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States."
Ad Council
Website with information and media clips for Public Service Announcements (PSAs).