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MGMT 2370 Management of Technology

Resources for MGMT 2370 (Management of Technology) students to assist with their research papers

Background, Strategy & Planning

Combine the directions below for searching for a specific company with copy-and-pasting the following search strategy to find articles that discuss a company's history and strategy:

"corporate profiles" OR "company profiles" OR "company histor*" OR "corporate histor*" OR "business planning" OR "corporate planning" OR strateg* OR organizational OR culture OR competition OR "competitive advantage"

When looking for information about realignments, look for terms like:

restructur* OR realign* OR reorg*  (the asterisk is a truncation character which picks up variant word endings)

You can also look for subject terms like growth OR expansion. 

If your firm(s) of interest were greatly influenced by founding or otherwise well-known executives (e.g. Jeff Bezos, Steve Jobs) you will also want to look for that person as a subject term to find profiles that will give you insight into the company culture and strategic vision. 

Directories, Profiles & Competitors

Business Research Librarian

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Marcella Barnhart
Lippincott Library
Van Pelt/Dietrich Library Center
3420 Walnut Street
2nd floor, room 256
Philadelphia, PA 19104


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