Combine the directions below for searching for a specific company with copy-and-pasting the following search strategy to find articles that discuss a company's history and strategy:
"corporate profiles" OR "company profiles" OR "company histor*" OR "corporate histor*" OR "business planning" OR "corporate planning" OR strateg* OR organizational OR culture OR competition OR "competitive advantage"
When looking for information about realignments, look for terms like:
restructur* OR realign* OR reorg* (the asterisk is a truncation character which picks up variant word endings)
You can also look for subject terms like growth OR expansion.
If your firm(s) of interest were greatly influenced by founding or otherwise well-known executives (e.g. Jeff Bezos, Steve Jobs) you will also want to look for that person as a subject term to find profiles that will give you insight into the company culture and strategic vision.
Analyst reports, particularly initiating coverage reports, can be good sources for comparative information. Search for your company, then select Company Research under News & Research to view reports and change criteria, such as adding Initiation as a Subject/Topic. Use the ADVRES function to look more broadly for keywords or industries.
Investment trends and transactions in private equity and venture capital sectors, as well as public company information. Includes profiles of companies and investors with financial and deal information.