Combine the directions below for searching for a specific company with copy-and-pasting the following search strategy to find articles that discuss a company's history and strategy:
"corporate profiles" OR "company profiles" OR "company histor*" OR "corporate histor*" OR "business planning" OR "corporate planning" OR strateg* OR organizational OR culture OR competition OR "competitive advantage"
When looking for information about realignments, look for terms like:
restructur* OR realign* OR reorg* (the asterisk is a truncation character which picks up variant word endings)
You can also look for subject terms like growth OR expansion.
If your firm(s) of interest were greatly influenced by founding or otherwise well-known executives (e.g. Jeff Bezos, Steve Jobs) you will also want to look for that person as a subject term to find profiles that will give you insight into the company culture and strategic vision.
Books are often good sources for in-depth company history information. Use Library Catalog, to search for books about a specific company. Use the Subject option on the Advanced search page to enter a company name. From the results page, you can further focus your retrieval by using the Limit your search options in the left-hand menu, e.g. Subject, format, etc.
