MGMT 8920 Advanced Study - Collaborative Innovation Program

Collection of case studies, articles, research reports, conference papers and data focusing on marketing, advertising, and media. Includes advertising award winners like the Cannes Lions prize. Research is drawn from global sources, including the Advertising Retail Federation (ARF), Effie Worldwide, and ESOMAR.

AdAge is a daily trade publication for an influential audience of decision makers and disruptors across the marketing and media landscape. Also includes access to AdAge Datacenter.

Combining original analysis with aggregated numbers from leading sources worldwide, eMarketer includes industry reports, company articles, market projections and analytical commentaries focusing on digital media and advertising, e-commerce, and information technology. Also includes comparative country statistics for Internet and e-business topics.

Advertising expenditure information on brands and product categories, industries, and companies across various media types including cable and network TV, broadcast radio networks, magazines, and newspapers. Includes data from 1995 to present.