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MKTG/STAT 4760/7760 Applied Probability Models in Marketing

Support for Ticket Sales Covariates

Using Google Trends

More data sources

  • Factiva and other news aggregators: Tally news articles for your phrases (e.g.: "Across the Spider-Verse") and dates of choice.
  • SimilarWeb: Find website traffic and app install data. Click Pricing > Get Started to try the service with a limited free account.
  • NCEI Daily Summaries: Download daily temperature and precipitation reports by US weather stations. Follow steps under How-To.
  • Time and Date or similar sites: Identify US holidays and their dates. Use the drop-down menus to filter by holiday type and year.

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