Guides: Business Analytics Guide: Overview

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Getting ready for a career in business analytics?

Use this guide's sections to walk through the research process, demonstrate your skills, and find work understanding data--or get a quick start with the suggestions below.

Develop research questions

Wharton AI & Analytics Initiative: Funded Research
List of present and past funded WAIAI projects. Expand each to find researchers and a project description.

Find data

WRDS (Wharton Research Data Services)
Proprietary business and finance data from providers such as S&P. Select and use data through the web interface, via statistical software integrations, or on the WRDS cloud servers. Requires registration.
Dewey
Third-party research datasets covering categories including healthcare, management, workforce, consumer behavior, and transportation.

Work with data

Orient yourself to research methods and software:

SAGE Research Methods
Research Methods is a tool created to help researchers, faculty and students with their research projects. Users can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and other areas of research.

DataQuest
Free with Penn registration. Self-paced online learning platform with interactive courses. Lessons, skill paths, and career paths cover disciplines such as data visualization, machine learning, and data scraping with tools including Python, R, PowerBI, SQL, and Tableau.

Showcase your skills

Kaggle
Companies and organizations post analysis challenges. You can compete by using provided data to develop and submit your own solution.
Wharton Analytics Fellows
"Wharton Analytics Fellows is a highly selective fellowship program that allows motivated Wharton... students to put their analytics skills to the test in the real world. Fellows consult for our clients on their toughest data science problems, building them predictive models and presenting their findings to senior leadership."

Explore careers

Career Services
Penn Career Services offers appointments, career fairs, and resume reviews to help you explore opportunities and start your career.
Occupational Outlook Handbook
By the Bureau of Labor Statistics. Find salary benchmarks and job outlook information using the Standard Occupational Classification (SOC) system.

Business & Data Analysis Librarian

Kevin Thomas

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Subjects: Statistics

Business Analytics Guide