You can use library resources to develop innovative, evidence-based marketing ideas for your client. Databases on this page cover advertising benchmarks, best practice guidelines, sample campaigns, and more.
Mostly U.S.-focused. Advertising rates, deadline dates and contact data for magazines, newspapers, radio, television, digital, and out-of-home. Search by media type, designated market area, or consumer type. (Some global coverage for direct marketing.)
Global coverage. Combining original analysis with aggregated numbers from leading sources worldwide, eMarketer includes industry reports, company articles, market projections, and analytical commentaries focusing on digital media and advertising, e-commerce, and information technology. Also includes comparative country statistics for Internet and e-business topics.
U.S.-focused. Advertising expenditure information on brands and product categories, industries, and companies across various media types including cable and network TV, broadcast radio networks, magazines, and newspapers. Includes data from 1995 to present.
Collection of case studies, articles, research reports, conference papers and data focusing on marketing, advertising, and media. Includes advertising award winners like the Cannes Lions prize. Research is drawn from global sources, including the Advertising Retail Federation (ARF), Effie Worldwide, and ESOMAR.
