1. Access SimplyMap through the Penn Libraries website by clicking on the "Connect to resource" link located in the "Online" box on the right side of your screen.
2. You will be asked to enter your PennKey and password.
3. Click on the red link "Connect to SimplyMap 3.0 Now."
4. Click on the "Sign in as a guest" link.
Alternatively, you can create your own account (it's free!), but you don't have to for the purposes of this guide and tutorial.
Exercise: Philadelphia Hipsters
This exercise will help you understand the basics of how to identify and target consumer groups in a particular area (in this case hipster-dense neighborhoods within Philadelphia).
Where do hipsters live in Philadelphia? This tutorial guides you through identifying market segments within a city.