About SimplyAnalytics
SimplyAnalytics allows quick access to rich marketing data sets, among other data sources.
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Advantages:
- Ability to export your map as an image file or to download it as shapefiles for use with ArcGIS and other geospatial software
- Nielsen and Experian marketing segmentation data
- Quick access to rich marketing data sets, among other data sources
Disadvantages:
- Difficulty in judging the source of the data
- Difficulty in adding multiple locations to reports.
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For a walkthrough of frequently asked questions and a list of tips and tricks.
SimplyMap Tutorials
SimplyMap provides a whole host of tutorial videos that explain everything you can do with the tool from how to make a map with business points to how to use data filters. These can be found by clicking on the "Help" drop down menu at the top right of the screen, pictured below.
Using SimplyAnalytics
Access SimplyAnalytics via Penn Libraries
1. Access SimplyMap through the Penn Libraries website by clicking on the "Connect to resource" link located in the "Online" box on the right side of your screen.
2. You will be asked to enter your PennKey and password.
3. Click on the red link "Connect to SimplyMap 3.0 Now."
4. Click on the "Sign in as a guest" link.
Alternatively, you can create your own account (it's free!), but you don't have to for the purposes of this guide and tutorial.
SimplyMap Practice
Exercise: Philadelphia Hipsters
This exercise will help you understand the basics of how to identify and target consumer groups in a particular area (in this case hipster-dense neighborhoods within Philadelphia).
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How to Cite
Chicago
Map:
Title of map, dates. SimplyMap, permalink URL (based on data from <identify data source>; date accessed).
Example:
Population Density, 2015 by Counties. SimplyMap, (based on data from Applied Geographic Solutions, Inc.; accessed Jul 27 17:16:03 EST 2010).
MLA
Map:
Title of map, dates. SimplyMap, permalink URL (based on data from <identify data source>; date accessed).
Example:
Population Density, 2015 by Counties. SimplyMap, (based on data from Applied Geographic Solutions, Inc.; accessed Jul 27 17:16:03 EST 2010).
APA
"If you create maps and reports in SimplyMap and incorporate them in a website, book, or PowerPoint presentation, you will need to cite the information in APA stye. Here are some examples of how to do this:
Geographic Research, Inc. (2011). EASI/MRI Consumer Expenditure Data 2010 retrieved February 17th, 2011, from SimplyMap database.
Geographic Research, Inc. (2011). Census 2010 Current Estimates Data retrieved February 17th, 2011, from SimplyMap database.
Geographic Research, Inc. (2011). Map with 2010 Consumer Expenditure Data retrieved February 17th, 2011, from SimplyMap database."