For Searches:
Enter your search terms into the Google Scholar search box. On the results screen, you will see an option at the bottom of the left sidebar to "Create alert":
On the next screen, you will be asked to set your preferences for email address, search terms and number of results.
For Individual Article Citations:
Search and find the citation on Google Scholar. You will see a link below the citation information that says, "Cited by [number]" - click that link to view all the citing articles.
On the results screen, you will see an option at the bottom of the left sidebar to "Create alert":
On the next screen, you will be asked to set your preferences for email address and number of results.
For Authors and Citations:
To get notified when new citations to one's own or another author's publications are added to Google Scholar, click on the Follow new citations link in the right sidebar of the author profile, and submit this form:
To get notified when new publications by an author (yourself or another) are added to Google Scholar, click on the Follow new articles link in the right sidebar of the author profile, and submit this form:
Google Scholar allows for the creation of email alerts to keep you notified of new publications. Here are a few of the reasons why you might want to create alerts:
Google Scholar Alerts search for new material that has been added to the Google Scholar database, not necessarily newly published material. Unfortunately, this means that date ranges do not work for Google Scholar Alerts.
You cannot create alerts for publications from individual sources.
While RSS alerts can be set up for other Google Alerts (Search, News, Books, etc.), RSS is currently NOT available for Google Scholar searches.