MGMT 8010 Entrepreneurship

Market and consumer research focusing on e-commerce.

Market research reports with a US focus. Comprehensive overviews of market data, including information on consumer demographics and behavior. Our academic subscription includes reports from Kalorama, Packaged Facts, SBI, Freedonia and Mind Commerce.

Research focusing on consumer markets in the US and Europe. Includes surveys on buying behavior for each report topic.

Market data and research, as well as consumer demographics and data tables.

SimplyAnalytics includes consumer behavior data from Claritas PRIZM (a Nielsen product) as well as Simmons Local. Get details on consumer opinions and purchases, down to the zip code level.

The Claritas 360 module within SRDS breaks down the American population geographically and demographically, and also includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market.

Note: Separate account registration required.
· comScore. Consumer behavior for Internet users in the US. Yearly statistics on Demographics, Sessions, and Transactions available from 2002- present.