Welcome to the Wharton MBA Business Research Overview guide. This brief introduction will familiarize you with the most frequently used resources available through the Lippincott Library. Lippincott is the library of the Wharton School, with a primary focus on business information. While you may not be spending much time at the physical library, the vast majority of our resources are available electronically from anywhere, including news sources like the Wall Street Journal, academic journals like Journal of Marketing, extensive financial data, market research, analyst reports and more.
Do I need a special credential to access library resources?
The only credential you need is your PennKey ID and password. There are some resources that will require you to create a personal profile after logging in using your PennKey.