Guides: WH 1010: Business and You: Articles &amp; Case Studies

Search the Business FAQ

Using Articles+

Articles+ is a multidisciplinary search engine that retrieves article results from databases across the libraries' collections.

Use this tool to discover background reading for your Innovation Challenge or to track down articles written by lecturers. For example, try searching for ulrich, karl to get started.

Journal Articles

Business Source Complete
Business-focused academic journals, magazines and trade publications, as well as some company, industry and market reports.
ABI/Inform
Aggregates content from thousands of business and management publications worldwide, including scholarly and trade publications.

News Publications

Factiva
Current and historical news from thousands of publications worldwide in over 20 languages. Company overviews and stock data are available for public companies.
Bloomberg.com
Business and financial news from Bloomberg, including Bloomberg Businessweek.

WSJ.com
Create an account with your Penn email address to access your free subscription through the library.
Business Insider
Access to articles, as well as the Insider Hub which includes a Pitch Deck Library, a Salary Database searchable by target company or job title, and more.
NYTimes.com
Create an account with your Penn email address to access your free subscription.
FT.com
Create an account with your Penn email address to access your free subscription.
The Economist
Subscription access to Economist.com. No registration required.

Case Studies

Sage Business Cases
Cases published by several business schools (e.g. Kellogg, Berkeley, Cambridge), as well as original cases produced by Sage covering all areas of business.

Thunderbird Case Studies
From the Thunderbird School of Global Management. Available via ABI/Inform.

Warc.com
Collection of case studies, articles, research reports, conference papers and data focusing on marketing, advertising, and media. Includes advertising award winners like the Cannes Lions prize. Research is drawn from global sources, including the Advertising Retail Federation (ARF), Effie Worldwide, and ESOMAR.

Lippincott Library Research Team

Lippincott Library

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WH 1010: Business and You