WH 1010: Business and You

Offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. Emphasizing the human factor, the book presents tools for tackling complex behavioral and social processes that are a part of data collection in industry settings.

Case studies are one of the most popular approaches to business and management research. Over four volumes, the editors focus on central themes in the subject over time, before moving on to selected cases from positivist, interpretivist and critical approaches, and finishing with a look at traditions of the 'post'.

Provides you with a clear understanding of the commonly used methods in business and management research and enables you to tackle the fundamental elements of the research process.

Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research process. With detailed, friendly and engaging support it takes you from the very beginning to the very end.

Guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, and conclusions and next steps.