Guides: MGMT 4090: Huntsman Capstone: Qualitative Research Design

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Here are a few general guides to conducting qualitative research:

SAGE Research Methods
Research Methods is a tool created to help researchers, faculty and students with their research projects. Users can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and other areas of research.

Here is a list of books available in the library or online that offer guidance on designing interview questions:

Here are some resources on survey construction and design:

Here are a few focus-group specific books for if you will be running focus groups:

Focus group discussions [electronic resource] / Monique M. Hennink
Electronic resource. This book is also available in print in Van Pelt. The call number is H61.28 .H45 2014.
The Focus Group Kit
Electronic resource. This is a multi-volume set that covers different aspects of utilizing focus groups for research. This link takes you to the Franklin results, where links are available to all volumes in the set.

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Subjects: Entrepreneurship