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Consumer Behavior and Demographics: Overview

This guide shows off the best library resources for researching consumers.

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About this Guide

This guide will help you navigate the waters of researching consumers -- their behavior and their demographics. Who are the major consumers out there, and what do their purchase decisions look like? Who should you target your business towards? Look for demographics of both US- and foreign-based consumers. Check out research on what a consumer base looks like for your product/service of interest.

Lippincott Library @ Wharton


Business Research Librarian

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Mia Wells
Lippincott Library
3420 Walnut Street
2nd floor (room 256)
Philadelphia, PA 19104
Subjects: Business, Marketing
Penn Libraries Home Franklin Home
(215) 898-7555