In some cases, the market may be new or very specialized, making it difficult to find published research.
Associations often provide useful free statistics, data, and news on their websites. Look for areas labeled "data," "library," "news," "research," or "resources."
To find associations:
Industry reports may include external drivers, market segmentation, competitive landscape, operating conditions, industry forecasts, and other factors that provide context to the market.
Differentiating industry and market research reports:
- Industry reports focus on an industry producing products or services, the industry's supply chain, and external influencing factors
- Market research reports focus on consumers of an industry's product or service and influences on consumer preferences and demand.
Investment bank analyst reports provide details about markets, companies, industries, and geographic regions worldwide. Search for analyst reports for public companies serving a specific market.
The federal government makes an enormous amount of information publicly available. Visit the websites of each government agency relevant to the market to retrieve information, statistics, and data.
If unsure where to begin, try these resources:
Governments other than the U.S.