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Entrepreneurship and Small Business

Resources for business plan writing, strategic planning, financing, franchising, and entrepreneurship, as related to small businesses and startups.

Business FAQ

Video: Market Research

This video summarizes ways to conduct market research, including primary and secondary data collection and analysis:

Business FAQs: Market Research

Tutorial

Consumer Market Research How-To
This tutorial walks you through the consumer market research process and recommends relevant resources provided by Lippincott Library and Penn Libraries.

Small Business Administration

Market Research and Competitive Analysis
from the Small Business Administration's Business Guide

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Last Updated: Feb 22, 2024 2:05 PM
URL: https://guides.library.upenn.edu/entrepreneur
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Subjects: Business, Entrepreneurship

Tags: business planning, entrepreneurship, small business

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