MGMT 806 Formation & Implementation of Entrepreneurial Ventures: Consumer Behavior

Market research reports focusing on consumer products and services. Covers US and UK markets.

Includes demographics, income & spending, housing information, mortgage & small business lending, quality of life data and more.

Web-based mapping application that including a wide range of underlying data, including census, consumer expenditure and business counts. Datasets include Claritas PRIZM and Simmons Local.

Advertising rates and audience metrics / circulation for magazines, newspapers, radio and television. Also includes website metrics. Also, use the Claritas 360 market segmentation tool to build reports based on user demographics data that spans from quick facts and snapshots to lifestyle choices, shopping behaviors, and more. This tool can aid in determining who customers are in a certain market and what their habits are.