Wharton MBA for Executives - Business Research Overview

Welcome to the Wharton MBA for Executives Business Research Overview guide. This brief introduction will familiarize you with the most frequently used resources available through the Lippincott Library. Lippincott is the library of the Wharton School, with a primary focus on business information. While you won’t be spending time at the physical library, the vast majority of our resources are available electronically from anywhere, including news sources like the Wall Street Journal, academic journals like Journal of Marketing, extensive financial data, market research and more.

Begin your Research on the Lippincott Library homepage:

• Frequently used resources are listed at the top of the page under Business Databases.
• Enter keywords in the Business FAQ search box to find resources that cover a particular topic (company profiles, company financials, etc.)
• Use the Research Guides to explore resources for different industries and geographic areas.
• Use the Course Guides to explore resources compiled for specific courses.
• Find books, articles and databases in our Franklin catalog.

The only credential you need is your PennKey ID and password. However, a corporate firewall may block access through the proxy which identifies you as being part of the Penn community. Here are some steps to assist if you are seeing an error message. Please contact us if you need troubleshooting assistance.

• Library databases are licensed for academic use. They are commercial products that the library receives at educational rates.
• Use them in support of your academic and coursework, but please do not use them for your work or business. 
• Please see Restrictions on the Use of Penn Only Resources for more details. 
• See also How may I use the library's resources for classes or projects that involve working with an external client?