Guides: Engineering Entrepreneurship: Market Research & Industry Analysis

Industry Classification Codes

North American Industry Classification System (NAICS)
Standard used by many federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Standard Industrial Classification (SIC)
The Standard Industrial Classification was replaced by the North American Industry Classification System (NAICS) in 1997, but some resources continue to provide SIC-based data. Both SIC and NAICS classify establishments by their primary type of activity.

BCC Research
Market research reports covering scientific, and technological developments in industrial, chemical, pharmaceutical, and high technology industries.
MarketResearch.com Academic
Qualitative industry analysis and quantitative research on market trends including data on market segmentation, size and growth. Industry coverage includes: services, consumer products, food & beverage, heavy industry, life sciences, and technology & media. The primary geographical coverage is the United States. Penn's subscription includes the following providers: Freedonia Focus Reports, Kalorama, Mind Commerce, Packaged Facts, SBI, and Simba Information
IBISWorld
Provides reports for U.S. and China industries , categorized by the North American Industry Classification System (NAICS), as well as more specialized reports covering a wide range of niche sectors. Individual reports provide key statistics, segmentation, market characteristics, industry conditions, key competitors, industry performance and outlook.
EMIS
Company information, industry analysis and data, macroeconomic data, news and M&A activity in more than 125 countries.

Fitch Solutions
Global market and economic information, including coverage of political risk, finance, economic indicators, macroeconomic performance, outlook and forecast, and the business operating environment across a wide range of major industries.
Procurement Research Reports
Supply chain information for a variety of U.S. industries

Marketline Reports (formerly Datamonitor)
MarketLine reports are available in Refinitiv Workspace and EMIS. Please note that these aggregators only include high-level reports on larger industries.

Mergent Online
Industry analysis and company information including business descriptions, histories, property, subsidiaries, officers and directors, long-term debt and capital stock for US and international companies.
Standard & Poors Net Advantage
Click on Industry Survey and select a GICS Industry to access CFRA Equity Research reports.
Statista
Statistics, consumer survey results and industry studies from over 22500 sources on over 60000 topics.

For additional resources by industry, please look at our Business Research Guides and Engineering Research Guides.

eMarketer
This resource covers the digital marketing, media and commerce sector providing data and analysis.
Forrester
Market and industry reports that analyze a broad range of technology areas and project how technology trends will affect businesses, consumers, and society.
GlobalData Power
Tracks all types of alternative energy, includes financing and pricing.
IDC
IDC is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology (including hardware) markets.
IDC does not make all its reports available to the academic market.

Guide to the business of chemistry. by American Chemistry Council
Call Number: HD9651.4 .U822
Most recent edition in collection is at the Lippincott Library Information Desk.

Abbreviated version of the 2021 Guide to the Business of Chemistry, without source spreadsheets, is freely available online from the American Chemistry Council.

Passport GMID
From Euromonitor International,Passport GMID contains market research and business intelligence on industries, countries, and consumers. It offers access to statistics (including market share, market size, distribution, pricing, and more), and comprehensive briefing reports. Global coverage, with both consumer and industrial markets represented.
Mintel Oxygen
Market research reports covering US, European and UK consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, and consumer attitudes and purchasing habits.
SimplyAnalytics
Web-based mapping application that including a wide range of underlying data, including census, consumer expenditure and business counts. Datasets include Claritas PRIZM and Simmons Local.

SBDCNet
SBDCNet is the official National Information Clearinghouse of the U.S. Small Business Administration. Includes industry information and market research reports.
Data USA
Data USA is a comprehensive website and visualization engine of public US Government data.