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The following sources provide ratings and viewership demographic data in greater chunks--lists, tables, rankings and the like. Bear in mind detailed demographic data on specific regions, groups, or programs is often not available for free--advertisers and networks pay dearly for such. Historical data may also be elusive.
Advertising rates for magazines, newspapers, radio and television. Select Categories & Markets --> Broadcast --> TV & Cable --> DMA Maps & Profiles, or TV & Cable Stations, Networks, Owners & Reps and select media type, then under Markets, select or find a DMA
collection provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s. All of the commercials held in the DMB&B Archives will be digitized, allowing students and researchers access to a wide range of vintage brand advertising from the first four decades of mainstream commercial television. A collaborative project between the Digital Collections Program and the Hartman Center for Sales, Advertising & Marketing History at Duke University.