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Television Studies: Industry Data/Advertising

Guide to resources on television as a creative cultural product and industry.

Print sources

Ratings/Viewership Demographics/Advertising Rates

Good databases to consult for articles about television data or articles that include such data are:

The following sources provide ratings and viewership demographic data in greater chunks--lists, tables, rankings and the like. Bear in mind detailed demographic data on specific regions, groups, or programs is often not available for free--advertisers and networks pay dearly for such. Historical data may also be elusive.

Television Ads